Privacy Policy
Last updated: July 27, 2026
1. Introduction
Welcome to Seam AI ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we collect it, how we use and disclose it (including sharing with third-party AI services), and the choices you have when you use our mobile application and related services (the "Service").
2. Information We Collect
2.1 Information You Provide
We collect personal information that you voluntarily provide when you:
- Register for an account (email, Apple Sign-In, or Google Sign-In)
- Create or update your profile
- Upload photos (personal photos for virtual try-on; photos of clothing items for your wardrobe)
- Use AI features such as virtual try-on, try-on video, AI outfit suggestions, garment analysis, or wardrobe matching
- Contact us for support or submit in-app feedback or bug reports (including optional contact email and device/app diagnostics such as platform, app version, and language)
- Participate in surveys or promotions
This information may include:
- Name and email address
- Profile information and preferences (including style preferences and optional body measurements)
- Photos of you and of your clothing items
- Text prompts or requests you enter for AI outfit suggestions (for example, occasion or style preferences)
2.2 Information Collected Automatically
When you use the app, we automatically collect certain information through the Service and our infrastructure:
- Device information (type, operating system, unique identifiers)
- Usage data (features used, time spent, interactions)
- Location data (with your permission, for weather-based outfit recommendations)
- Log data and analytics
- IP address and related network/traffic metadata (for example request time, endpoint, and associated account id when you are signed in) when you use our services, including community and Discover features
- Purchase and subscription history (for premium plans)
2.3 How We Collect Information
- Directly from you: account forms, camera/photo library uploads, in-app prompts, and support messages
- Automatically: through the app, our servers, and analytics/logging tools when you use the Service
- From authentication providers: Apple or Google when you choose to sign in with those services (for example name and email, as permitted by those providers)
- From payment platforms: Apple App Store / Google Play and RevenueCat for subscription and purchase status (not full payment card numbers)
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Power virtual try-on, try-on video, and AI-generated outfit recommendations
- Personalize your experience and style insights
- Process transactions and manage subscriptions and credit balances
- Send you technical notices, updates, and support messages
- Respond to your comments and questions
- Analyze usage patterns to improve product quality and reliability
- Detect, prevent, and address technical issues and fraud
- Comply with applicable legal obligations, including hosting/traffic-data retention requirements, and respond to lawful requests from authorities
4. Third-Party AI Services
Some Seam AI features use third-party artificial intelligence (AI) providers to generate results. When you use those features, limited personal data is transmitted to those providers solely to perform the requested generation. We do not sell your personal data, and we do not allow third-party AI providers to use your data to advertise to you.
4.1 What data is sent, to whom, and why
| Feature | Data sent | Third-party AI recipient | Purpose |
|---|---|---|---|
| Virtual try-on (image) | Your personal (body/avatar) photo and selected clothing-item images; technical generation parameters needed to produce the result | Runware (runware.ai) | Generate an image of you wearing the selected garments |
| Try-on video | A try-on result image (derived from your photos) and related generation parameters | Runware and/or ImageRouter (depending on configuration) | Generate a short video showcase of the try-on result |
| AI outfit suggestions | Your text request (for example occasion or style) and non-photo wardrobe metadata such as item categories, descriptions, and item identifiers needed to match outfits — not your face photo | OpenRouter (openrouter.ai), which routes the request to underlying model providers such as Google (Gemini) and Anthropic (Claude) | Suggest outfits from items in your wardrobe |
| Garment analysis | A photo of a clothing item you add to your wardrobe | OpenRouter and its underlying vision model providers (for example Google Gemini), via our generation engine | Auto-suggest item name, category, color, and brand to help you catalog the piece |
| Wardrobe matching (embeddings) | A clothing-item image (not your face photo) and an item identifier | Our generation engine and embedding model providers used to create a vector representation for similarity search | Match wardrobe items for AI outfit suggestions |
Photos and AI prompts are sent only when you actively use the related feature. Account credentials and payment card numbers are never sent to these AI providers.
4.2 Your permission before sharing with third-party AI
Before we first transmit personal data to a third-party AI provider for these features, the Seam AI app will:
- Explain what data will be sent
- Identify who the data is sent to (the providers listed above)
- Ask for your explicit permission (for example, Allow / Continue) before any such sharing occurs
If you decline, the related AI feature will not send your data to that third-party AI provider and will not run. You may withdraw permission later in the app (Settings). Withdrawing permission stops future sharing for those features; it does not undo processing that already completed while permission was granted.
Disclosure only in this Privacy Policy or in our Terms of Use is not a substitute for that in-app permission prompt.
4.3 Retention and training
We use third-party AI providers as processors to deliver the feature you requested. Try-on processing images are retained by us only for as long as needed to complete generation, then deleted from our systems as described in Section 8. We instruct providers to process data for the generation request and not to use your personal content to train their general-purpose models where the provider offers that contractual option; provider practices may also be described in their own privacy policies linked below.
5. Sharing Your Information
We do not sell your personal information. We may share your information in the following situations:
- Third-party AI providers: As described in Section 4 (Runware, OpenRouter and its model providers, and where applicable ImageRouter), only after you grant permission in the app and only to provide the AI feature you requested.
- Other service providers: With vendors who perform services on our behalf, including:
- Supabase (authentication, database, and file storage)
- RevenueCat (subscription and in-app purchase management)
- Google Sign-In and Apple Sign-In (authentication)
- Open-Meteo (weather data for outfit recommendations)
- Legal Requirements: When required by law or to respond to legal process
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you have given us permission to share for a purpose not otherwise listed here
5.1 Equal protection by third parties
We require third parties that process personal data on our behalf — including third-party AI providers — to protect that data with safeguards that provide the same or substantially equal protection as described in this Privacy Policy, and to use the data only to provide services to us (or as otherwise required by law). Relevant provider privacy information includes:
- Runware: runware.ai/privacy
- OpenRouter: openrouter.ai/privacy
- Google / Gemini: Google’s privacy policy applicable to Gemini API / AI services
- Anthropic: Anthropic’s privacy policy applicable to Claude API services
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. Virtual try-on images are processed on our servers and via the AI providers described above, and are automatically deleted from our systems after generation as described in this policy. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access, update, or delete your personal information
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time, including consent to share data with third-party AI providers (Settings in the app)
- Opt-out of marketing communications
To delete your account and all associated data, visit our public Delete Account page or contact us at [email protected].
8. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Try-on processing images are retained only for the duration needed to complete generation, then deleted from our systems.
Network and traffic logs that include IP addresses are retained for between one and two years where required for legal compliance as a hosting provider under Turkish Law No. 5651 (yer sağlayıcı), and to respond to lawful requests. These logs record request time, network address, endpoint/action, and associated account id when signed in — not the content of posts. Account deletion removes your profile and UGC but does not erase traffic logs before the end of this retention period.
9. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own, including by the third-party AI and infrastructure providers listed in this policy. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Material changes to how we share personal data with third-party AI providers will also be reflected in the in-app permission experience where required.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
- Email: [email protected]